Mission, Vision, and Values of Organizations, the Catalysts of Corporate Social Responsibility
Author:
Mihaela DUMITRASCU, Liliana FELEAGA
JEL:
G30, G39, M40, M49
DOI:
10.20869/AUDITF/2019/153/007
Keywords:
mission, vision, values, corporate social
responsibility
Abstract:
The present research explores the strategic orientation of
listed companies, with a focus on their mission, vision, and
values, that defines the aspirations and the goals that
govern that organization. The data were collected from the
official websites. Based on the literature review there were
identified the main missions, values, and visions, that were
grouped, after analyzing all the financial and non-financial
reports, within categories, such as emphatic values/people
oriented, cultural values, workplace values. Because one of
the most important stakeholder within any organization is
represented by the employee, the authors also grouped
them within identity reflected (relational, organization,
workplace, competence/professional).
Results are mixed and show that only 62% of companies
disclose information regarding their vision, 85% of them
disclose information regarding their mission, while 54% of
companies disclose their values. The main objective of the
classification is to establish a framework for a future
template of corporate social responsibility.
The relevance of the research is given by the topicality of
the research. The originality of the research derived from
the modality of approaching the theme, from the objective
of the research and also from the fact that there is an
increasing interest in society, in general, for promoting
accountability, respect for human rights, environment,
health and security.
The objective of the present research is to highlight the
important role of vision, mission and values of a company.
These represents the pillars for a successful organization
and may be disclosed in separated statements or may be
integrated in a single statement. Their purpose is to
communicate to both internal and external stakeholders the
main goal of the organization.
Abstract(232KB)
Article(439KB)